Rishabh Design Portfolio

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[Case 03]

Revamping Crust Restaurants

Website

Introduction

Problem Statement

The original website had a complex reservation system, confusing menu navigation, and lacked visibility for promotions and events. Users found it frustrating to book tables, browse the menu, and locate special offers.

Objective

✅ Streamline the reservation process to reduce booking friction.

✅ Improve menu navigation with better categorization and dietary details.

✅ Enhance homepage usability to increase engagement with promotions.

Tools

[Industry]

Hospitality & Dining

[My Role]

UX Designer and Researcher

[Duration]

Jan 2024 - May 2024

[Client]

Crust Restaurants

View Live Project

Project Overview

Brief Summery

The Crust Restaurants website redesign aimed to enhance usability and accessibility through a user-centered approach. As the UX Designer and Researcher, I improved the reservation process, refined menu navigation, and optimized the homepage layout. Addressing key pain points identified through research and usability testing, the redesign focused on creating a seamless and engaging dining experience for customers.

How Might We (HMW) Statement

How might we create a digital solution that simplifies restaurant reservations, enhances menu accessibility, and improves customer engagement?

Who is this Product For?

This solution is designed for restaurant-goers who value an intuitive dining experience, from effortless reservations to easy menu exploration. It caters to both tech-savvy users looking for quick interactions and traditional users needing a user-friendly interface.

Our Approach

1. Define

Understanding the problem

Define Project goals

Identifying the gaps

Forming the schedule

1. Define

Understanding the problem

Define Project goals

Identifying the gaps

Forming the schedule

1. Define

Understanding the problem

Define Project goals

Identifying the gaps

Forming the schedule

2. Research

Heuristic evaluation

Surveys & interview forms

Task analysis

Persona Creation

2. Research

Heuristic evaluation

Surveys & interview forms

Task analysis

Persona Creation

2. Research

Heuristic evaluation

Surveys & interview forms

Task analysis

Persona Creation

3. Design

Sketching

Low & High fidelity wireframe

3. Design

Sketching

Low & High fidelity wireframe

3. Design

Sketching

Low & High fidelity wireframe

4. Evaluate

User Testing

Accessibility Evaluation

4. Evaluate

User Testing

Accessibility Evaluation

4. Evaluate

User Testing

Accessibility Evaluation

Trust the process

How is Crust Restaurants Different?

Crust Restaurants stands out by offering a streamlined reservation system, detailed menu descriptions with dietary preferences, and a dedicated section for promotions and events to keep users engaged.

How is Crust Restaurants Different?

How Did I Solve the Problem?

By integrating a structured, research-driven design approach, I developed a user-centered website that prioritizes ease of use, accessibility, and engagement.

How Did I Solve the Problem?

By integrating a structured, research-driven design approach, I developed a user-centered website that prioritizes ease of use, accessibility, and engagement.

How Did I Solve the Problem?

By integrating a structured, research-driven design approach, I developed a user-centered website that prioritizes ease of use, accessibility, and engagement.

Rachel

Marketing Executive

Age: 34

Gender: Female

Needs: A smooth and quick reservation process, an easy-to-browse menu with dietary preferences.

Pain Points: Struggles with lengthy booking processes and finds menus lacking clarity on ingredients.

Goals: A seamless dining experience where she can book and browse effortlessly.

Evan

Fitness Trainer

Age: 28

Gender: male

Needs: A menu that clearly categorizes dishes based on nutritional and dietary needs.

Pain Points: Hard time finding healthy meal options and filtering menus accordingly.

Goals: Access detailed dish descriptions and nutritional info quickly.

Solution

Creating Value

The redesigned homepage isn’t just a visual refresh—it plays a crucial role in enhancing the user journey. By integrating high-quality images of the restaurant, signature dishes, and customer experiences, the interface becomes more inviting and informative

Creating Value

Taking Up Space Where There is None

The redesign fills a crucial gap by making restaurant reservations and menu exploration more intuitive and engaging, addressing common frustrations found in competitors' platforms.

Taking Up Space Where There is None

The redesign fills a crucial gap by making restaurant reservations and menu exploration more intuitive and engaging, addressing common frustrations found in competitors' platforms.

Taking Up Space Where There is None

The redesign fills a crucial gap by making restaurant reservations and menu exploration more intuitive and engaging, addressing common frustrations found in competitors' platforms.

Value Proposition

A seamless booking experience with fewer steps.

Clear and organized menu sections with dietary preferences.

An engaging homepage that highlights promotions and upcoming events.

Value Proposition

A seamless booking experience with fewer steps.

Clear and organized menu sections with dietary preferences.

An engaging homepage that highlights promotions and upcoming events.

Value Proposition

A seamless booking experience with fewer steps.

Clear and organized menu sections with dietary preferences.

An engaging homepage that highlights promotions and upcoming events.

Justifying the Why

Reasoning Behind My Design Decisions

A simplified reservation process with a clear “Book a Table” button.

Categorized menu items with detailed descriptions and filters.

An updated homepage layout that enhances visibility of promotions.

Reasoning Behind My Design Decisions

A simplified reservation process with a clear “Book a Table” button.

Categorized menu items with detailed descriptions and filters.

An updated homepage layout that enhances visibility of promotions.

Insights

Reservation Process Optimization

Users found the booking system cumbersome. Streamlining the process with a prominent “Book a Table” button significantly improved usability.

Reservation Process Optimization

Users found the booking system cumbersome. Streamlining the process with a prominent “Book a Table” button significantly improved usability.

Reservation Process Optimization

Users found the booking system cumbersome. Streamlining the process with a prominent “Book a Table” button significantly improved usability.

Navigation Clarity

The previous menu structure confused users, especially regarding dietary filters. The redesign improved discoverability and ease of selection.

Navigation Clarity

The previous menu structure confused users, especially regarding dietary filters. The redesign improved discoverability and ease of selection.

Navigation Clarity

The previous menu structure confused users, especially regarding dietary filters. The redesign improved discoverability and ease of selection.

Accessibility & Readability

Users struggled to locate promotions and events. A dedicated section with clear visibility addressed this issue.

Accessibility & Readability

Users struggled to locate promotions and events. A dedicated section with clear visibility addressed this issue.

Accessibility & Readability

Users struggled to locate promotions and events. A dedicated section with clear visibility addressed this issue.

User Trust & Transparency

Providing detailed dish descriptions, including ingredient lists and dietary filters, enhanced trust and inclusivity.

User Trust & Transparency

Providing detailed dish descriptions, including ingredient lists and dietary filters, enhanced trust and inclusivity.

User Trust & Transparency

Providing detailed dish descriptions, including ingredient lists and dietary filters, enhanced trust and inclusivity.

Impact

Enhanced Usability

The average usability rating improved to 4/5, indicating significant ease of task completion.

Enhanced Usability

The average usability rating improved to 4/5, indicating significant ease of task completion.

Enhanced Usability

The average usability rating improved to 4/5, indicating significant ease of task completion.

Higher Engagement

Clearer menu categorization and dietary filters led to increased user interaction with food options.

Higher Engagement

Clearer menu categorization and dietary filters led to increased user interaction with food options.

Higher Engagement

Clearer menu categorization and dietary filters led to increased user interaction with food options.

Improved Booking Experience

The streamlined reservation flow reduced drop-offs and increased successful bookings.

Improved Booking Experience

The streamlined reservation flow reduced drop-offs and increased successful bookings.

Improved Booking Experience

The streamlined reservation flow reduced drop-offs and increased successful bookings.

What i have learned

Through the Crust Restaurant redesign, I gained a deeper understanding of how user research and iterative testing play a vital role in crafting seamless user experiences. Prioritizing accessibility and intuitive navigation not only improved usability but also demonstrated the impact of small design changes in driving engagement and satisfaction. Additionally, I learned how to balance user-centric design with business goals, ensuring that usability improvements align with broader strategic objectives.